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Antony Rishin

Leading design for Human Centered AI

2024 - Present

Principal UX Designer

Leading Walmart’s Gen AI Shopping Assistant, Text to Shop and voice assistant initiatives.

2019 - 2022

Lead UX Designer

Ask Sam, Sam’s Club’s award-winning voice assistant, with 15 million active conversations.

2017 - 2019

 AI, Research

Publishing 4 high impact papers on conversational AI influencing industry best practices. 

Award-winning design leader with 12+ years of experience, pioneering human–AI interactions and creating complex user experiences.

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Meeting Users Where They Are

Contextual Entry Points

I designed Sparky to seamlessly integrate into the consumer app shopping journey by providing contextual entry points.  Assistant proactively offers relevant questions and insights, enhancing user experience whether they're searching or browsing item pages.

50%

Lead designer  Cross team collaboration  |  Search integration

33%

Increase in user engagement

Enhancing Shopping with real world Knowledge

Knowledge augmentation with Google Gemini

This initiative enriches the shopping experience by bridging sparky's current informational gaps. By collaborated with Gemini Team I defined how, when, and what information from Google Gemini is provided, ensuring seamless integration with Sparky and maintaining user trust.

Lead Designer  |  Gemini Collaboration  |  Gen AI Framework

65%

40%

Increase in Query Resolution Rate

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Crafting Seamless Voice Interactions

Voice first shopping experience

Designed foundational guidelines for voice interactions, defining interface behaviors like listening states and transcription etc. Implemented features including voice-activated search, add to cart, and scheduling pickups. 

65%

Lead designer  |  Voice & Multimodal UI |  Interaction design

50%

Improvement in task completion time

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Harmonizing AI for effortless assistance 

Shopping assistant framework to integrate multiple AI agents

Designed a Shopping Assistant Framework that seamlessly integrates multiple AI agents—Discovery, Evaluation, Decision, and General Knowledge. This cohesive integration enhances Sparky's ability to provide effortless and effective assistance. 

65%

Lead designer  |  Gen AI framework  |  Conversation design

30%

Increase in Response accuracy

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Other key projects 1/3

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Ask Sam

Ask Sam is a voice assistant designed for Sam’s Club associates. The product goal is to empower our associates by bringing all the relevant information in Sam’s club to their fingertips.

Key contributions

- Lead end to end design for the product (3 years)

- Designing interactions for group chat and direct messages

Other key projects 2/3

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Comdev

Comedev(Communication device) is an initiative towards replacing the current communication platforms (walkie talkie) with smart digital devices. We designed a new handheld device (hardware and software). I was part of the software team focusing on Ask Sam implementation.

Key contributions

Worked as an SME towards implementing hands free and voice interaction modal in the device

Designing interactions for group chat and direct messages

Other key projects 3/3

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Fresco Chat

Contributed to the company’s future workplace vision by designing a conversation and collaboration platform. The goal was to design a mobile-first communication model which aligns with the current enterprise structure and scales efficiently across 400k employees.

Key contributions

- Designing interactions for group chat and direct messages

- Designing interactions for conference calls and VOIP calls

In the past 10 years technology has evolved drastically

Here is what i bring to the table

Gen AI
Probabilistic
Systems

Hands-on experience leading design to create scalable UI components and frameworks that effectively translate user experiences into reality

Conversational UI & UX Design

Strong expertise in both traditional UX and conversational design to integrate Gen AI across diverse product experiences.

Multimodal
Prototyping

Expert in creating comprehensive multimodal prototype encompassing voice UI, motion design and interactive experiences

Design strategy

Excelling in balancing short term execution with long term vision with user centric goals in the Gen AI space.  

Image by Quino Al

For detailed case studies and presentation

Please reach out to me 

Recognitions & Awards

WEBBY Design Awards | 2023

Best Use of Voice Technology

UX Design awards | 2023

Retail and Distribution

4 research publications | 2019 - 2021

Voice user experience & Accessibility

Design Patent | 2024

Voice based list creation

Endorsements:
What My Teammates Are Saying

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David Kendall

Lead Product Manager

“I’ve had the pleasure of working closely on developing a multi-modal, voice-centered assistant for Walmart's native app.
What truly sets Rishin apart is his unique ability to merge conversation design with broader product design. His blend of technical acumen and interpersonal skills makes him an invaluable collaborator ”
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Benjamin Leiker

Senior Design Manager

"Rishin interweaves a combination of UX design and conversation design that produces unique and needed insights and design decisions in this burgeoning field of conversational AI."
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Philip Wilcox

Senior Conversation Designer

“I am a big fan of Rishin work. He has a genuine passion for Conversational AI that comes through in his work and combines with a Top-notch UX skills and an engineering background. 
He is a full contributor to every step in the design process, who can speak the languages of Product, Business and Engineering."

Sparky demo video

Ask Sam launch video

Text to shop demo

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Current Work

Sparky Walmart's Gen AI Shopping Assistant

Design Portfolio

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Contact

rishinr29@gmail.com
Tel. 4109007256

Mountain View, CA

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© 2025 by Rishin 

Image by Ahmet Yüksek ✪
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